Roarrr! Goes Amber Chia for PETA's new campaign
People for the Ethical Treatment of Animals (PETA) Asia officially welcomed Amber Chia on board as their model for their new campaign, 'Keep Wild Animals Free: Boycott the Zoo'.
You've seen Amber Chia in all types of ads ranging from everyday household appliances to fashion spreads .... now see Amber Chia campaigning for PETA wearing almost nothing but body paint. She was already in the studio ready to be painted on with stripes for this since 10am. The shoot began at 1pm. Pictures:

Getting ready to show us her stripes.

"I feel like a real tiger!" says Amber Chia.


Gosh! Don't fall.

Out to hunt.

Ashley Fruno, PETA's representative and Amber Chia during the Q&A.
When asked how does she (Amber) felt about the shoot today, she bravely answered, "I'm a little scared actually because later I'll be in a cage, a very small cage." The cage is about 70cm X 70cm X 90cm.
If you want to experience the campaign 'Keep Wild Animals Free: Boycott the Zoo' for yourself, head on down to Lot 10 on the 3 November 2009 for its official launch.
Looks like she's momentarily forgotten about the Ford Supermodel of The World debacle...
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10 COMMENTS
Oh yes, the PETA virus have spread to Malaysia.
More naked chicks please.
As if we're gonna care about animals after seeing them.
Someone should ask her "Amber, do you know what PETA stands for?" - just for kicks
HAHA totally agree with meili. good one.
is it just me, or does amber look seriously freakish in the pics??
her head is so huge against everything in the background.
maybe she should do one for Unicef - "don't let kids starve like me."
Macam P.Ramlee dalam Labu-Labi
amber and peta are buffoons. zoos and sanctuaries provide valuable research and a lot of the animals are rescues who were injured or orphans who would die in the wild. like the orang utans in sepilok or elephants in pahang. they bring ppl closer to animals and educate them on conservation. this woman is loud mouthed, unintelligent and cannot string an intelligent sentence to save her life. amber - peta wants VEGETARIANS to work with them. not VEGETABLES.
why didnt they dress her up as a monkey
1) Zoo Always Help Self-Sustain animal that going to Extinction.
2) Zoo Keep Hunter away.
3) Zoo Keep Breeding animal and release them to wild.
4) Zoo is Zoo, Most Zoo is really luxurious to animal, More like 6 stars Hotels for Human... duhhhhhh.....
... Read More
How much your campaign cost Amber, Millions or Billions.. put money to zoo and make zoo better, and help animal to Sustain in this world, boycott is useless..
When asked how does she (Amber) felt about the shoot today, she bravely answered, "I'm a little scared actually because later I'll be in a cage, a very small cage." The cage is about 70cm X 70cm X 90cm.
seriously ZOO put animal to "The cage is about 70cm X 70cm X 90cm.". Then No need to boycott... cause this will make government to take action.
(70cm X 70cm X 90cm) cage ...
i think u put your dog to 30cm X 25cm X 30cm when transporting from your house to your mommy house, keep your dog at house always, bring here and there. That also like Zoo, free your dog lar.. Amber
Ms. Amber Chia does not think properly.. PETA boycott zoo's in Malaysia and Amber supports it. Think of all the kids and children who grow up dont even know what a real tiger looks like. SHAME ON YOU AMBER!!! YOU ARE A BIG EMBARASSMENT TO THE COUNTRY AND TO ALL ANIMAL LOVERS OUT THERE. NOW WE SHOULD BOYCOTT AMBER CHIA!! DO NOT SUPPORT THE PRODUCTS SHE PROMOTES.. SHE HOW SHE LIKES THAT!!! WHERES THE FREEDOM OF CHOICE AND PROTECTION FOR ANIMALS.. IS PETA GOING TO PROTECT ALL LIVING CREATURES>????? LAME!
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